Musicians Kofi Kinaata and Diana Hamilton have been named as brand ambassadors for Enterprise Life Ghana. The multiple award-winning artists have partnered with the insurance company to lead campaigns for a range of Enterprise Life policies and services including Akwantupa and Life Connect.
Before their unveiling as brand ambassadors, the two artists shared an artwork online, hinting of a collaboration they’re about to announce. A lot of people thought they were about to release a song until the unveiling on Tuesday.
The Enterprise Life brand is based on the concept of “The Thoroughbred”. The thoroughbred is a horse of outstanding pedigree with an inherent disposition to the best, born of outstanding parentage, excellence was just their nature.
Enterprise Life was incorporated in the year 2000 with the initial shareholders as Enterprise Insurance Company, a listed general insurance company in Ghana, African Life a South African Life Insurance Company and the International Finance Corporation, the commercial wing of the World Bank.
Enterprise Life operates as a specialist Life Insurance Company, providing affordable and innovative, life assurance products designed to meet the needs of our policyholders and general public.